Kee Bing Yee

Director/Board Member at CITRA NUSA HOLDINGS

66 year

Consumer Non-Durables

Retail Trade

Consumer Services

Profile

Kee Bing Yee currently works at Citra Nusa Holdings Bhd., as Independent Non-Executive Director from 2025, World Federation of Direct Selling Associations, as Director, and Direct Selling Association of Malaysia, as Director from 2014.
Mr. Yee also formerly worked at Citra Nusa Holdings Bhd., as Non-Independent Non-Executive Director from 2018 to 2022, Amway (Malaysia) Holdings Bhd., as Managing Director & Executive Director from 2015 to 2017, and Amway (Malaysia) Sdn.
Bhd., as General Manager from 2000 to 2017.
Mr. Yee received his undergraduate degree in 1983 from the University of Kebangsaan Malaysia.

Kee Bing Yee active positions

Companies	Position	Start
CITRA NUSA HOLDINGS	Director/Board Member	01/07/2025
Direct Selling Association of Malaysia	Director/Board Member	30/05/2014
World Federation of Direct Selling Associations World Federation of Direct Selling Associations Miscellaneous Commercial ServicesCommercial Services Provides business support services to direct selling organizations	Director/Board Member	17/12/2009

All active positions of Kee Bing Yee

Former positions of Kee Bing Yee

Companies	Position	End
CITRA NUSA HOLDINGS	Director/Board Member	25/05/2022
AMWAY (MALAYSIA) HOLDINGS	Chief Executive Officer	01/01/2017
Amway (Malaysia) Sdn. Bhd. Amway (Malaysia) Sdn. Bhd. Household/Personal CareConsumer Non-Durables Manufactures and distributes consumer products	Corporate Officer/Principal	01/01/2017

See the detail of Kee Bing Yee's experience

Training of Kee Bing Yee

Experiences
Positions held

Active

Inactive

Listed companies

Private companies

See the detail of Kee Bing Yee's experience

Connections

1st degree connections

1st degree companies

Male

Female

Members of the board

Executives

See the personal network

Linked companies

Private companies	6
Citra Nusa Holdings Bhd. Citra Nusa Holdings Bhd. Household/Personal CareConsumer Non-Durables Operates as in investment holding company, which provides management services	Consumer Non-Durables
Amway (Malaysia) Holdings Bhd. Amway (Malaysia) Holdings Bhd. Specialty StoresRetail Trade Engages in the distribution of consumer products	Retail Trade
University of Kebangsaan Malaysia University of Kebangsaan Malaysia Other Consumer ServicesConsumer Services Functions as a College/University	Consumer Services
World Federation of Direct Selling Associations World Federation of Direct Selling Associations Miscellaneous Commercial ServicesCommercial Services Provides business support services to direct selling organizations	Commercial Services
Amway (Malaysia) Sdn. Bhd. Amway (Malaysia) Sdn. Bhd. Household/Personal CareConsumer Non-Durables Manufactures and distributes consumer products	Consumer Non-Durables
Direct Selling Association of Malaysia