Valuation: adidas AG

Market Cap 27.41B 31.74B 25.76B 23.42B 44.04B 3,035B 44.77B 302B 118B 1,520B 119B 117B 5,050B P/E 2026 *
16.8x
P/E 2027 * 13.5x
Enterprise Value 31.24B 36.17B 29.36B 26.7B 50.19B 3,459B 51.02B 344B 134B 1,732B 136B 133B 5,756B EV / Sales 2026 *
1.16x
EV / Sales 2027 * 1.08x
Free-Float
90.57%
Yield 2026 *
2.33%
Yield 2027 * 2.82%
1 day+0.38%
1 week-3.96%
Current month-1.16%
1 month-13.88%
3 months+8.13%
6 months+2.27%
Current year-6.80%
1 week 156.9
Extreme 156.9
167.9
1 month 147.05
Extreme 147.05
183.05
Current year 129.95
Extreme 129.95
188.8
1 year 129.95
Extreme 129.95
196.4
3 years 129.95
Extreme 129.95
263.8
5 years 93.4
Extreme 93.4
310.95
10 years 93.4
Extreme 93.4
336.25
Manager TitleAgeSince
Chief Executive Officer 61 01/01/2023
Chief Executive Officer 58 11/11/2022
Corporate Officer/Principal 51 01/11/2024
Director TitleAgeSince
Director/Board Member 61 09/05/2019
Director/Board Member 55 15/06/2016
Chairman 65 07/05/2026
Date Insider Type Main position Quantity % Market Cap.
8/5/26 A Expiration

Chairman

-50,000 0.0278%
7/31/26 A Buy

Chief Executive Officer

3,200 0.0018%
8/8/25 A Buy

Chief Financial Officer

2,000 0.0011%
Change 5-day change 1-year change 3-year change Capi.($)
-1.07%-3.96%-5.20%-14.87% 31.74B
-1.21%-2.33%-47.08%-61.77% 60.42B
-2.27%+2.32%+21.68%+297.00% 23.53B
+1.99%-14.19%-28.94%+6.27% 10.77B
-1.28%-0.14%-44.03%-59.88% 2.14B
-0.21%-3.51%-23.15%+5.41% 1.3B
+0.56%-2.72%-41.79%-55.80% 1.24B
-7.91%-2.92%-32.29%-36.99% 818M
-1.51%+2.14%-37.47%-42.02% 450M
+1.28%-2.76%-57.63%-60.88% 136M
Average -1.00%-1.98%-29.59%-2.35% 13.25B
Weighted average by Cap. -0.76%-2.12%-22.93%+19.64%

Financials

2026 *2027 *
Net sales 27.23B 31.52B 25.58B 23.27B 43.75B 3,014B 44.47B 300B 117B 1,509B 118B 116B 5,016B 29.07B 33.65B 27.31B 24.84B 46.7B 3,218B 47.47B 320B 125B 1,612B 126B 124B 5,355B
Net income 1.62B 1.88B 1.53B 1.39B 2.61B 180B 2.65B 17.88B 6.99B 90.01B 7.06B 6.9B 299B 1.98B 2.29B 1.86B 1.69B 3.18B 219B 3.23B 21.79B 8.52B 110B 8.6B 8.42B 365B
Net Debt 3.83B 4.43B 3.6B 3.27B 6.15B 424B 6.25B 42.17B 16.49B 212B 16.65B 16.29B 706B 3.67B 4.25B 3.45B 3.14B 5.9B 407B 6B 40.44B 15.81B 204B 15.96B 15.62B 677B
Logo adidas AG
adidas AG is one of the world leaders in the design, manufacturing and marketing of sports equipment and articles. The group's products are sold primarily under the following brands: adidas, TaylorMade and Reebok. Net sales (before intragroup eliminations) break down by family of products as follows: - shoes (57.4%); - clothing (35.3%); - sports equipment (7.3%): golf equipment (golf clubs, balls, gloves, metal clubs, etc.; No. 1 worldwide; TaylorMade and Maxfli), bags, balls, etc. At the end of 2025, the products are marketed through a network of 2,022 stores worldwide. Net sales are distributed geographically as follows: Europe (33%), North America (20.5%), China (14.7%), Latin America (11.8%), Japan and South Korea (5.9%), and Others (14.1%).
Employees
64,394
Date Price Change Volume
14/08/26 €157.55 -1.07% 508,653
13/08/26 €159.25 +0.47% 618,554
12/08/26 €158.50 -2.28% 943,854
11/08/26 €162.20 -3.08% 780,719
10/08/26 €167.35 +2.01% 570,253
Trader
Investor
Global
Quality
ESG MSCI
AAA
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
30
Last Close Price
157.55EUR
Average target price
202.72EUR
Spread / Average Target
+28.67%

Quarterly revenue - Rate of surprise