Valuation: adidas AG

Market Cap 24.82B 27.94B 23.21B 21.15B 39.82B 2,690B 40.37B 281B 109B 1,370B 105B 103B 4,401B P/E 2026 *
15.3x
P/E 2027 * 12.2x
Enterprise Value 28.82B 32.45B 26.95B 24.56B 46.24B 3,124B 46.88B 326B 126B 1,591B 122B 119B 5,111B EV / Sales 2026 *
1.07x
EV / Sales 2027 * 0.99x
Free-Float
90.23%
Yield 2026 *
2.47%
Yield 2027 * 3.03%
1 day-1.43%
1 week-1.25%
Current month-1.82%
1 month-5.78%
3 months-20.48%
6 months+4.39%
Current year-15.62%
1 week 142.5
Extreme 142.5
148.4
1 month 139.35
Extreme 139.35
151.35
Current year 129.95
Extreme 129.95
188.8
1 year 129.95
Extreme 129.95
196.4
3 years 129.95
Extreme 129.95
263.8
5 years 93.4
Extreme 93.4
300.25
10 years 93.4
Extreme 93.4
336.25
Manager TitleAgeSince
Chief Executive Officer 61 01/01/2023
Director of Finance/CFO 56 01/09/2026
Corporate Officer/Principal 51 01/11/2024
Director TitleAgeSince
Director/Board Member 61 09/05/2019
Director/Board Member 55 15/06/2016
Chairman 65 07/05/2026
Date Insider Type Main position Quantity % Market Cap. Importance
9/18/26 A Buy

Director

5,500 0.0031%
9/10/26 A Buy

Chief Financial Officer

225 0.0001%
9/10/26 A Buy

Chief Executive Officer

608 0.0003%
Change 5-day change 1-year change 3-year change Capi.($)
-1.82%-1.25%-20.48%-14.39% 28.71B
-0.71%-2.50%-49.59%-63.24% 52.52B
+0.69%+4.50%+9.74%+225.41% 18.37B
+1.83%+1.25%-21.51%-7.13% 10.64B
+1.99%+0.13%-28.69%+8.55% 9.9B
-1.24%+1.86%-36.95%-33.39% 5.82B
+1.73%+4.93%-27.14% - 5.77B
+1.65%-4.32%+42.72%+35.15% 5.62B
+2.05%+5.28%+36.47%+43.81% 3.28B
+0.32%-0.08%-4.91%+40.00% 2.58B
Average -0.05%+0.24%-10.03%+26.09% 14.32B
Weighted average by Cap. -2.41%-0.18%-24.80%+4.84%

Financials

2026 *2027 *
Net sales 26.93B 30.32B 25.19B 22.95B 43.21B 2,920B 43.81B 305B 118B 1,487B 114B 111B 4,776B 28.9B 32.53B 27.02B 24.62B 46.36B 3,132B 47B 327B 127B 1,595B 122B 119B 5,124B
Net income 1.6B 1.81B 1.5B 1.37B 2.57B 174B 2.61B 18.16B 7.03B 88.6B 6.78B 6.64B 285B 1.98B 2.22B 1.85B 1.68B 3.17B 214B 3.21B 22.34B 8.65B 109B 8.35B 8.17B 350B
Net Debt 4B 4.51B 3.74B 3.41B 6.42B 434B 6.51B 45.29B 17.53B 221B 16.92B 16.56B 710B 3.83B 4.31B 3.58B 3.26B 6.14B 415B 6.23B 43.32B 16.77B 211B 16.19B 15.84B 679B
Logo adidas AG
adidas AG is one of the world leaders in the design, manufacturing and marketing of sports equipment and articles. The group's products are sold primarily under the following brands: adidas, TaylorMade and Reebok. Net sales (before intragroup eliminations) break down by family of products as follows: - shoes (57.4%); - clothing (35.3%); - sports equipment (7.3%): golf equipment (golf clubs, balls, gloves, metal clubs, etc.; No. 1 worldwide; TaylorMade and Maxfli), bags, balls, etc. At the end of 2025, the products are marketed through a network of 2,022 stores worldwide. Net sales are distributed geographically as follows: Europe (33%), North America (20.5%), China (14.7%), Latin America (11.8%), Japan and South Korea (5.9%), and Others (14.1%).
Employees
64,394
Date Price Change Volume
01/10/26 €142.65 -1.82% 489,620
30/09/26 €145.30 -0.31% 432,618
29/09/26 €145.75 -1.42% 326,467
28/09/26 €147.85 +0.92% 373,185
25/09/26 €146.50 +2.99% 438,901
Trader
Investor
Global
Quality
ESG MSCI
AAA
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
31
Last Close Price
142.65EUR
Average target price
198.56EUR
Spread / Average Target
+39.19%

Quarterly revenue - Rate of surprise