Alejandro Rodríguez Bas

Chief Executive Officer at GRUPO BIMBO, S.A.B. DE C.V.

Consumer Non-Durables

Consumer Services

Commercial Services

Profile

Alejandro Rodríguez Bas is currently Chief Executive Officer at Grupo Bimbo SAB de CV since 2025.
Formerly, Mr. Rodríguez Bas was President & Chief Executive Officer at Acosta, Inc. from 2018 to 2019 and held the position of Director General at Grupo LALA SAB de CV.
Mr. Rodríguez Bas completed undergraduate studies at Universidad Panamericana and earned an MBA from Harvard Business School.

Alejandro Rodríguez Bas active positions

Companies	Position	Start
GRUPO BIMBO, S.A.B. DE C.V.	Chief Executive Officer	07/11/2025

All active positions of Alejandro Rodríguez Bas

Former positions of Alejandro Rodríguez Bas

Companies	Position	End
Acosta, Inc. Acosta, Inc. Advertising/Marketing ServicesCommercial Services Operates as a sales and marketing agency	Chief Executive Officer	15/07/2019
GRUPO LALA, S.A.B. DE C.V.	Chief Executive Officer	-

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Linked companies

Private companies	5
Grupo Bimbo SAB de CV Grupo Bimbo SAB de CV Food: Specialty/CandyConsumer Non-Durables Produces and sells baked goods	Consumer Non-Durables
Grupo LALA SAB de CV Grupo LALA SAB de CV Food: Meat/Fish/DairyConsumer Non-Durables Produces and distributes dairy products	Consumer Non-Durables
Acosta, Inc. Acosta, Inc. Advertising/Marketing ServicesCommercial Services Operates as a sales and marketing agency	Commercial Services
Universidad Panamericana Universidad Panamericana Other Consumer ServicesConsumer Services Functions as a College/University	Consumer Services
Harvard Business School Harvard Business School Other Consumer ServicesConsumer Services Functions as a College/University	Consumer Services