Valuation: YouGov plc

Market Cap 308M 417M 361M 337M 581M 39.77B 590M 3.96B 1.55B 19.89B 1.57B 1.53B 66.26B P/E 2026 *
18.1x
P/E 2027 * 11.5x
Enterprise Value 461M 624M 540M 505M 869M 59.5B 883M 5.92B 2.32B 29.77B 2.34B 2.29B 99.14B EV / Sales 2026 *
1.17x
EV / Sales 2027 * 1.07x
Free-Float
92.14%
Yield 2026 *
2.34%
Yield 2027 * 2.39%
1 day-5.26%
1 week+2.02%
Current month+2.89%
1 month+7.08%
3 months+36.23%
6 months+25.93%
Current year+2.61%
1 week 258.2
Extreme 258.2
279.6
1 month 234.8
Extreme 234.8
279.6
Current year 135.4
Extreme 135.4
279.6
1 year 135.4
Extreme 135.4
370
3 years 135.4
Extreme 135.4
1,240
5 years 135.4
Extreme 135.4
1,600
10 years 135.4
Extreme 135.4
1,600
Manager TitleAgeSince
Chief Executive Officer 69 04/02/2025
Director of Finance/CFO - 12/02/2026
Chief Operating Officer - -
Director TitleAgeSince
Chairman 69 -
Director/Board Member - 06/12/2017
Director/Board Member 67 01/09/2018
Date Insider Type Main position Quantity % Market Cap.
4/21/26 A Buy

Director

10,641 0.0090%
2/12/26 A Buy

Director

16,586 0.0141%
2/12/26 A Fiscal year

Compliance Officer

1,614 0.0014%
Change 5-day change 1-year change 3-year change Capi.($)
-5.26%+2.02%-22.70%-72.24% 439M
-1.59%-1.59%-2.97%+10.18% 458M
+2.75%+7.18%+38.41%-51.68% 450M
-1.02%+2.29%+16.43%-64.12% 228M
+1.52%+1.52%-1.47%+75.39% 68.67M
0.00%0.00%-24.77%+78.08% 57.77M
Average -0.60%+0.83%+0.49%-4.06% 283.61M
Weighted average by Cap. -1.13%+1.07%+4.80%-32.46%

Financials

2026 *2027 *
Net sales 395M 534M 462M 432M 744M 50.94B 756M 5.07B 1.99B 25.48B 2.01B 1.96B 84.87B 406M 549M 475M 444M 765M 52.34B 777M 5.21B 2.04B 26.18B 2.06B 2.02B 87.21B
Net income 14.92M 20.18M 17.47M 16.33M 28.12M 1.92B 28.56M 191M 75.14M 963M 75.78M 74.12M 3.21B 28.21M 38.14M 33.02M 30.86M 53.15M 3.64B 53.99M 362M 142M 1.82B 143M 140M 6.06B
Net Debt 153M 207M 179M 167M 288M 19.73B 293M 1.96B 770M 9.87B 777M 760M 32.88B 125M 169M 147M 137M 236M 16.15B 240M 1.61B 631M 8.08B 636M 622M 26.92B
Logo YouGov plc
YouGov plc is an international online research data and analytics technology group. The Company’s principal activity is the provision of market research, data analytics and related services. The Company’s divisions include Data Products, Consumer Panel Services (CPS), and Research. The Data Products division comprises its syndicated data products, which are available to clients on a subscription basis. The CPS division provides household consumer purchasing data across over 18 European countries. The Research division offers a wide range of quantitative and qualitative research that is tailored to meet client’s specific requirements. Its subscription-based data products suite includes YouGov BrandIndex and YouGov Profiles as well as newer behavioral products, such as YouGov Safe. YouGov BrandIndex allows users to continuously monitor over 16 fundamental metrics. CPS Consumer Tracking solutions provide regular tracking of purchasing trends for consumer segments, brands, among others.
Employees
3,119
Date Price Change Volume
10/08/26 GBX 263.20 -5.26% 726,829
07/08/26 GBX 277.80 +1.31% 573,861
06/08/26 GBX 274.20 +4.98% 1,217,533
05/08/26 GBX 261.20 +0.23% 280,056
04/08/26 GBX 260.60 +1.01% 995,676
Trader
Investor
Global
Quality
ESG MSCI
AAA
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
7
Last Close Price
2.632GBP
Average target price
3.674GBP
Spread / Average Target
+39.60%

Annual profits - Rate of surprise