Valuation: Vuxen Group AB

Market Cap 328M 33.09M 29.04M 27.42M 24.99M 46.78M 3.17B 47.12M 127M 1.62B 124M 122M 5.21B P/E 2025
68.2x
P/E 2026 16.6x
Enterprise Value 298M 30.04M 26.36M 24.9M 22.69M 42.47M 2.88B 42.78M 115M 1.47B 113M 110M 4.73B EV / Sales 2025
0.54x
EV / Sales 2026 0.66x
Free-Float
30.62%
Yield 2025 *
-
Yield 2026 3.48%
1 day+1.74%
1 week+3.90%
Current month+7.72%
1 month+11.41%
3 months+66.01%
6 months+89.03%
Current year+83.70%
1 week 26
Extreme 26
29.3
1 month 25.2
Extreme 25.2
30
Current year 13.65
Extreme 13.65
30.6
1 year 10.15
Extreme 10.15
30.6
3 years 8.52
Extreme 8.52
30.6
5 years 8.52
Extreme 8.52
30.6
10 years 8.52
Extreme 8.52
30.6
Manager TitleAgeSince
Chief Executive Officer 58 01/02/2024
Chief Operating Officer 46 07/10/2005
Chief Executive Officer 53 07/10/2005
Director TitleAgeSince
Director/Board Member 53 01/10/2024
Chairman 53 01/11/2021
Director/Board Member 43 01/11/2021
Date Insider Type Main position Quantity % Market Cap. Importance
11/8/24 A Buy

Founder

500 0.0045%
Change 5-day change 1-year change 3-year change Capi.($)
+1.74%+3.90%+135.34%+135.34% 33.09M
-0.41%+4.20%-32.83%+43.43% 501B
-0.80%-0.90%-41.12%+84.89% 296B
+0.58%-1.25%-28.67%+55.02% 142B
+5.03%+10.29%+463.98%+2,645.10% 116B
-0.27%+0.11%-28.43%+227.94% 105B
+4.02%-5.26%+29.34%+17.39% 92.84B
+1.83%+0.67%-37.77%+29.19% 86.91B
+3.11%+0.22%-26.22%+156.21% 83.78B
-0.34%-0.73%-41.16%+13.79% 32.36B
Average +1.53%+1.90%+39.25%+340.83% 145.56B
Weighted average by Cap. +0.89%+2.28%+9.50%+276.09%

Financials

2025 2026
Net sales 215M 21.67M 19.01M 17.96M 16.36M 30.63M 2.08B 30.85M 83.22M 1.06B 81.34M 79.59M 3.41B 246M 24.77M 21.74M 20.53M 18.71M 35.02M 2.37B 35.27M 95.15M 1.21B 93M 90.99M 3.9B
Net income 1.82M 183K 161K 152K 138K 259K 17.55M 261K 703K 8.97M 688K 673K 28.82M 11.62M 1.17M 1.03M 971K 885K 1.66M 112M 1.67M 4.5M 57.36M 4.4M 4.3M 184M
Net Debt -8.74M -881K -773K -730K -666K -1.25M -84.47M -1.25M -3.39M -43.15M -3.31M -3.24M -139M -30.22M -3.05M -2.67M -2.53M -2.3M -4.31M -292M -4.34M -11.7M -149M -11.44M -11.19M -479M
Logo Vuxen Group AB
Vuxen Group AB, formerly Purefun Group AB (publ), is a Sweden-based online retailor. It operates as an e-commerce group that operates, develops and acquires e-commerce stores and brands. The Company operates local stores within the segments of sexual wellness, dog accessories and party, celebration and fun gadgets. The Company also intends to invest part of the cash flow in unlisted e-commerce companies with great potential. With both its own and external brands, Vuxen Group offers carefully selected products that combine quality, curiosity and enjoyment. Vuxen Group is also active in the gift and party segment through stores such as Kalaslagret, PartyNinja and Roliga Prylar, as well as pet products through Doggie.
Employees
28
Date Price Change Volume
25/09/26 SEK 29.30 +1.74% 9,039
24/09/26 SEK 28.80 +1.41% 5,394
23/09/26 SEK 28.40 +0.71% 12,736
22/09/26 SEK 28.20 +3.68% 1,737
21/09/26 SEK 27.20 -3.55% 7,193
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