Valuation: System1 Group PLC

Market Cap 42.81M 57.55M 49.99M 46.42M 80.64M 5.49B 82.1M 550M 215M 2.73B 216M 211M 9.18B P/E 2026 *
-
P/E 2027 * -
Enterprise Value 31.02M 41.7M 36.22M 33.64M 58.43M 3.98B 59.49M 398M 156M 1.98B 157M 153M 6.65B EV / Sales 2026
0.6x
EV / Sales 2027 * 0.75x
Free-Float
24.01%
Yield 2026
2.21%
Yield 2027 * 2.23%
1 day-5.80%
1 week-5.80%
Current month+4.17%
1 month+4.17%
3 months+12.85%
6 months+40.09%
Current year+44.44%
1 week 323.1
Extreme 323.1
350
1 month 300
Extreme 300
350
Current year 170.5
Extreme 170.5
350
1 year 170.5
Extreme 170.5
470
3 years 165
Extreme 165
809
5 years 115
Extreme 115
809
10 years 85
Extreme 85
1,050
Manager TitleAgeSince
Chief Executive Officer - -
Director of Finance/CFO 63 20/04/2020
Chief Tech/Sci/R&D Officer - -
Director TitleAgeSince
Director/Board Member 63 26/06/2020
Chairman 69 28/09/2022
Director/Board Member 55 27/05/2022
Date Insider Type Main position Quantity % Market Cap.
3/2/26 A Sell

Founder

2,919,793 23.0103%
10/6/25 A Buy

Director

5,000 0.0394%
9/30/25 A Buy

Chief Executive Officer

7,500 0.0591%
Change 5-day change 1-year change 3-year change Capi.($)
-5.80%-5.80%-24.42%+96.97% 60.38M
-3.24%-1.07%-0.61%+14.38% 485M
-2.23%+8.33%-18.85%-73.73% 406M
+3.33%-9.22%+49.72%-56.25% 405M
-5.02%+10.06%+0.41%-69.27% 199M
0.00%0.00%-3.65%+72.77% 67.6M
Average -2.16%+2.52%+0.43%-2.52% 270.48M
Weighted average by Cap. -1.53%+2.53%+6.51%-30.03%

Financials

2026 2027 *
Net sales 37M 49.74M 43.2M 40.12M 69.69M 4.75B 70.95M 475M 186M 2.36B 187M 183M 7.93B 38.82M 52.19M 45.33M 42.1M 73.13M 4.98B 74.45M 498M 195M 2.47B 196M 192M 8.32B
Net income - -
Net Debt -11.79M -15.85M -13.77M -12.79M -22.21M -1.51B -22.61M -151M -59.27M -752M -59.53M -58.22M -2.53B -13.62M -18.3M -15.9M -14.76M -25.65M -1.75B -26.11M -175M -68.43M -868M -68.73M -67.23M -2.92B
Logo System1 Group PLC
System1 Group PLC is a United Kingdom-based marketing decision-making platform provider. The Company provides marketing and market research consultancy services. The Company predicts and improves marketing effectiveness. It provides research results, and insight and consultancy on those results that are required on arguably three marketing questions for its customers: Advertising effectiveness, Brand effectiveness and Innovation effectiveness. The Company’s products include Test Your Ad, Test Your Innovation, and Test Your Brand. The Company's subsidiaries include System1 Research Limited, System1 Research B.V., System1 Research, Inc., System1 Research Sarl, System1 Research GmbH, System1 Research Do Brazil Servicos de Marketing Ltda., System1 Research France Sarl, System1 Market Research Pte Ltd, System1 Research Pty Ltd., System1 Agency Limited, and System1 AdRatings Limited.
Employees
184
Date Price Change Volume
30/07/26 GBX 325.00 -5.80% 18,554
29/07/26 GBX 345.00 0.00% 9,518
28/07/26 GBX 345.00 0.00% 8,549
27/07/26 GBX 345.00 0.00% 11,083
24/07/26 GBX 345.00 0.00% 9,808
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
2
Last Close Price
3.250GBP
Average target price
5.125GBP
Spread / Average Target
+57.69%

Net sales - Rate of surprise

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