Valuation: Pierce Group AB

Market Cap 744M 77.15M 67.43M 62.36M 57.23M 108M 7.43B 110M 292M 3.63B 290M 283M 12.53B P/E 2026 *
11.2x
P/E 2027 * 7.94x
Enterprise Value 486M 50.37M 44.03M 40.72M 37.37M 70.72M 4.85B 71.95M 191M 2.37B 189M 185M 8.18B EV / Sales 2026 *
0.25x
EV / Sales 2027 * 0.2x
Free-Float
55.47%
Yield 2026 *
-
Yield 2027 * -
1 day-2.19%
1 week-7.82%
Current month-6.79%
1 month-0.11%
3 months-16.06%
6 months-28.40%
Current year-35.66%
1 week 9.16
Extreme 9.16
10.3
1 month 9.06
Extreme 9.06
10.7
Current year 8
Extreme 8
14.6
1 year 8
Extreme 8
15
3 years 5.7
Extreme 5.7
15
5 years 5.7
Extreme 5.7
92
10 years 5.7
Extreme 5.7
97.9
Manager TitleAgeSince
Chief Executive Officer 55 12/06/2023
Director of Finance/CFO 56 01/01/2025
Chief Tech/Sci/R&D Officer 40 01/01/2023
Director TitleAgeSince
Director/Board Member 57 01/01/2025
Chairman 65 03/06/2022
Director/Board Member 46 01/01/2025
Date Insider Type Main position Quantity % Market Cap.
5/12/26 A Buy

Chairman

5,632 0.0071%
5/12/26 A Buy

Chairman

2,000 0.0025%
5/12/26 A Buy

Chairman

3,858 0.0049%
Change 5-day change 1-year change 3-year change Capi.($)
-1.81%-7.82%+8.24%+33.33% 77.24M
+0.21%+3.52%+14.58%+91.48% 2,743B
+1.76%+7.25%-5.97%-21.25% 39.54B
-2.70%-11.85%-45.90%-5.75% 31.27B
-0.28%+13.90%+23.58%+34.27% 11.93B
-0.83%+0.35%+63.62%+28.34% 12.1B
-1.29%+2.17%+50.35%+123.42% 9.79B
-1.81%+11.06% - - 8.14B
+0.97%-0.46%-27.13%+11.62% 5.91B
+0.56%-1.29%+8.03%-51.22% 2.19B
Average -0.57%+2.62%+9.93%+27.14% 286.36B
Weighted average by Cap. +0.18%+4.56%+13.91%+88.18%

Financials

2026 *2027 *
Net sales 1.96B 204M 178M 165M 151M 286M 19.63B 291M 772M 9.59B 765M 748M 33.1B 2.15B 223M 195M 181M 166M 314M 21.53B 319M 846M 10.52B 839M 821M 36.31B
Net income 66.9M 6.94M 6.07M 5.61M 5.15M 9.74M 669M 9.91M 26.28M 327M 26.06M 25.49M 1.13B 94.65M 9.82M 8.58M 7.94M 7.28M 13.78M 946M 14.02M 37.18M 462M 36.87M 36.06M 1.59B
Net Debt -258M -26.77M -23.4M -21.64M -19.86M -37.59M -2.58B -38.24M -101M -1.26B -101M -98.33M -4.35B -310M -32.14M -28.09M -25.98M -23.84M -45.12M -3.1B -45.9M -122M -1.51B -121M -118M -5.22B
Logo Pierce Group AB
Pierce Group AB (publ) is a Sweden-based e-commerce company selling gear, spare parts, accessories and streetwear to riders across all of Europe through the online stores 24MX, XLMOTO and Sledstore via some forty websites adapted to the local markets. Pierce has two major segments targeting two different customer groups, Offroad sales to motocross and endure riders, and Onroad sales to riders on paved roads and tracks. Pierce also has a smaller segment, Other, which primarily focuses on sales to snowmobile riders. The headquarter is located in Stockholm, Sweden, the central warehouse is located in Szczecin, Poland, and the major portion of the customer support service is located in Barcelona, Spain.
Employees
280
Date Price Change Volume
16/07/26 SEK 9.200 -1.81% 275,041
15/07/26 SEK 9.370 -3.50% 273,888
14/07/26 SEK 9.710 -1.52% 122,186
13/07/26 SEK 9.860 -0.40% 37,033
10/07/26 SEK 9.900 -0.80% 144,701
Trader
Investor
Global
Quality
-
ESG MSCI
-
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
2
Last Close Price
9.370SEK
Average target price
15.50SEK
Spread / Average Target
+65.42%

Quarterly revenue - Rate of surprise

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  3. PIERCE Stock