Valuation: Pierce Group AB

Market Cap 786M 81.52M 71.3M 65.77M 60.74M 115M 7.77B 117M 309M 3.83B 306M 299M 13.17B P/E 2026 *
11.9x
P/E 2027 * 8.39x
Enterprise Value 528M 54.74M 47.88M 44.17M 40.79M 77.4M 5.22B 78.7M 207M 2.57B 206M 201M 8.84B EV / Sales 2026 *
0.27x
EV / Sales 2027 * 0.22x
Free-Float
55.5%
Yield 2026 *
-
Yield 2027 * -
1 day-0.80%
1 week-2.37%
Current month+0.30%
1 month+8.55%
3 months-0.60%
6 months-29.29%
Current year-30.77%
1 week 9.69
Extreme 9.69
10.3
1 month 9.06
Extreme 9.06
10.7
Current year 8
Extreme 8
14.6
1 year 8
Extreme 8
15
3 years 5.7
Extreme 5.7
15
5 years 5.7
Extreme 5.7
93
10 years 5.7
Extreme 5.7
97.9
Manager TitleAgeSince
Chief Executive Officer 55 12/06/2023
Director of Finance/CFO 56 01/01/2025
Chief Tech/Sci/R&D Officer 40 01/01/2023
Director TitleAgeSince
Chairman 65 03/06/2022
Director/Board Member 61 03/06/2022
Director/Board Member 59 16/05/2023
Date Insider Type Main position Quantity % Market Cap.
05-12Buy

Chairman

5,632 0.0071%
05-12Buy

Chairman

2,000 0.0025%
05-12Buy

Chairman

4,001 0.0050%
Change 5-day change 1-year change 3-year change Capi.($)
-0.80%-2.37%+16.20%+55.66% 81.52M
-0.69%+1.10%+9.03%+90.51% 2,639B
+1.66%+5.94%-9.32%-21.71% 38.08B
-1.88%+1.29%-37.50%+8.86% 33.75B
-1.17%-5.58%+56.30%+31.22% 11.78B
+2.25%+3.62%+14.59%+24.04% 10.66B
+1.87%+6.38%+51.96%+124.79% 9.91B
+4.28%+5.30% - - 7.69B
-0.15%+2.57%-31.52%+12.59% 6B
-1.11%-8.53%+8.23%-51.78% 2.21B
Average +0.43%+0.97%+8.66%+30.46% 275.93B
Weighted average by Cap. -0.64%+1.18%+8.50%+87.28%

Financials

2026 *2027 *
Net sales 1.96B 204M 178M 164M 152M 288M 19.43B 293M 771M 9.57B 765M 748M 32.91B 2.15B 223M 195M 180M 167M 316M 21.32B 321M 846M 10.5B 839M 821M 36.1B
Net income 66.9M 6.94M 6.07M 5.6M 5.17M 9.81M 662M 9.98M 26.27M 326M 26.06M 25.49M 1.12B 94.65M 9.82M 8.59M 7.92M 7.32M 13.88M 936M 14.12M 37.17M 461M 36.87M 36.06M 1.59B
Net Debt -258M -26.77M -23.42M -21.6M -19.95M -37.86M -2.55B -38.49M -101M -1.26B -101M -98.34M -4.32B -310M -32.14M -28.11M -25.93M -23.95M -45.44M -3.07B -46.2M -122M -1.51B -121M -118M -5.19B
Logo Pierce Group AB
Pierce Group AB (publ) is a Sweden-based e-commerce company selling gear, spare parts, accessories and streetwear to riders across all of Europe through the online stores 24MX, XLMOTO and Sledstore via some forty websites adapted to the local markets. Pierce has two major segments targeting two different customer groups, Offroad sales to motocross and endure riders, and Onroad sales to riders on paved roads and tracks. Pierce also has a smaller segment, Other, which primarily focuses on sales to snowmobile riders. The headquarter is located in Stockholm, Sweden, the central warehouse is located in Szczecin, Poland, and the major portion of the customer support service is located in Barcelona, Spain.
Employees
280
Date Price Change Volume
10/07/26 SEK 9.900 -0.80% 144,701
09/07/26 SEK 9.980 -0.80% 102,927
08/07/26 SEK 10.06 +1.00% 108,440
07/07/26 SEK 9.960 -1.78% 30,575
06/07/26 SEK 10.14 0.00% 59,495
Trader
Investor
Global
Quality
-
ESG MSCI
-
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
2
Last Close Price
9.900SEK
Average target price
15.50SEK
Spread / Average Target
+56.57%

Quarterly revenue - Rate of surprise

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