Valuation: Pierce Group AB

Market Cap 793M 83.58M 72.39M 67.48M 62.06M 117M 7.95B 118M 311M 3.98B 314M 307M 13.17B P/E 2026 *
13x
P/E 2027 * 8.69x
Enterprise Value 538M 56.76M 49.16M 45.83M 42.15M 79.57M 5.4B 80.46M 211M 2.7B 213M 208M 8.94B EV / Sales 2026 *
0.28x
EV / Sales 2027 * 0.23x
Free-Float
55.5%
Yield 2026 *
-
Yield 2027 * -
1 day+1.55%
1 week+6.00%
Current month+5.57%
1 month+0.99%
3 months+3.12%
6 months-15.72%
Current year-28.39%
1 week 9.65
Extreme 9.65
10.3
1 month 9.16
Extreme 9.16
10.3
Current year 8
Extreme 8
14.6
1 year 8
Extreme 8
15
3 years 5.7
Extreme 5.7
15
5 years 5.7
Extreme 5.7
84.7
10 years 5.7
Extreme 5.7
97.9
Manager TitleAgeSince
Chief Executive Officer 55 12/06/2023
Director of Finance/CFO 56 01/01/2025
Chief Tech/Sci/R&D Officer 40 01/01/2023
Director TitleAgeSince
Chairman 65 03/06/2022
Director/Board Member 61 03/06/2022
Director/Board Member 59 16/05/2023
Date Insider Type Main position Quantity % Market Cap.
4/1/26 A Buy

Director

96,576 0.1217%
11/13/25 A Buy

Chief Executive Officer

8,428 0.0106%
9/4/25 A Buy

Director

50,000 0.0630%
Change 5-day change 1-year change 3-year change Capi.($)
+1.55%+6.00%+11.06%+50.59% 83.58M
-1.72%+20.30%+27.56%+95.35% 2,941B
-1.30%+1.06%+3.83%-16.76% 43.95B
-4.65%+5.54%-46.49%-10.51% 28.76B
-7.33%+20.82%+46.00%+29.46% 14.73B
+2.59%+2.67%+28.15%+33.53% 11.87B
-1.01%-0.54%+59.12%+125.74% 10.1B
-0.66%+0.33% - - 8.15B
+0.42%-7.99%-24.91%+3.21% 5.94B
-2.83%-2.74%-41.27%-75.87% 2.38B
Average -0.38%+5.38%+7.01%+26.08% 306.68B
Weighted average by Cap. +0.55%+19.64%+26.56%+91.97%

Financials

2026 *2027 *
Net sales 1.95B 205M 178M 166M 152M 288M 19.51B 291M 764M 9.76B 771M 754M 32.33B 2.14B 225M 195M 182M 167M 316M 21.44B 320M 840M 10.73B 847M 828M 35.53B
Net income 62.4M 6.58M 5.7M 5.31M 4.88M 9.22M 625M 9.32M 24.49M 313M 24.7M 24.16M 1.04B 92.4M 9.74M 8.44M 7.86M 7.23M 13.65M 926M 13.81M 36.27M 463M 36.58M 35.77M 1.53B
Net Debt -254M -26.82M -23.23M -21.65M -19.92M -37.6M -2.55B -38.02M -99.87M -1.28B -101M -98.51M -4.23B -304M -32M -27.72M -25.84M -23.76M -44.86M -3.04B -45.36M -119M -1.52B -120M -118M -5.04B
Logo Pierce Group AB
Pierce Group AB (publ) is a Sweden-based e-commerce company selling gear, spare parts, accessories and streetwear to riders across all of Europe through the online stores 24MX, XLMOTO and Sledstore via some forty websites adapted to the local markets. Pierce has two major segments targeting two different customer groups, Offroad sales to motocross and endure riders, and Onroad sales to riders on paved roads and tracks. Pierce also has a smaller segment, Other, which primarily focuses on sales to snowmobile riders. The headquarter is located in Stockholm, Sweden, the central warehouse is located in Szczecin, Poland, and the major portion of the customer support service is located in Barcelona, Spain.
Employees
280
Date Price Change Volume
06/08/26 SEK 10.24 +2.50% 21,652
05/08/26 SEK 9.990 -1.87% 36,203
04/08/26 SEK 10.18 +3.04% 216,412
03/08/26 SEK 9.880 +1.86% 172,135
31/07/26 SEK 9.700 +0.41% 62,529
Trader
Investor
Global
Quality
-
ESG MSCI
-
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
2
Last Close Price
9.990SEK
Average target price
15.00SEK
Spread / Average Target
+50.15%

Quarterly revenue - Rate of surprise

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  3. PIERCE Stock