1. Strong Financial Performance: Ferrari has reported a 17% increase in profits for Q1 2025, showcasing its ability to maintain growth despite industry challenges. The company's revenue and profit growth are supported by strategic price increases that have been well absorbed by its affluent customer base. This financial resilience is further highlighted by Ferrari's consistent ability to surpass analyst expectations, with a history of positive earnings surprises.

2. Strategic Partnerships and Innovations: Ferrari's recent partnership with Salesforce to enhance customer relationship management underscores its commitment to providing a personalized and seamless customer experience. Additionally, the company's participation in the Motor Valley Fest 2025 and the upcoming launch of its first fully electric car in 2026 reflect its proactive approach to innovation and market expansion.

3. Positive Analyst Sentiment and Technical Indicators: The stock has received multiple buy ratings from reputable analysts, including UBS and Bernstein, with target prices indicating significant upside potential. Technically, Ferrari's stock is expected to break through key resistance levels, with improved technical aspects suggesting a new high if it closes above certain thresholds.

Given these factors, we recommend a buy position on Ferrari at a current entry price of 426.7 EUR, targeting a price of 475 EUR, with a stop-loss set at 399 EUR to manage downside risk.