Valuation: Baozun Inc.

Market Cap 1.41B 211M 190M 175M 159M 297M 20.06B 300M 2.1B 833M 10.51B 793M 776M 33.34B P/E 2026 *
8.56x
P/E 2027 * 4.85x
Enterprise Value 1.82B 273M 245M 227M 206M 384M 25.97B 389M 2.72B 1.08B 13.61B 1.03B 1B 43.17B EV / Sales 2026 *
0.17x
EV / Sales 2027 * 0.13x
Free-Float
91.52%
Yield 2026 *
-
Yield 2027 * -
1 day-7.58%
1 week-9.86%
Current month+8.99%
1 month+7.93%
3 months+18.26%
6 months+19.11%
Current year+25.38%
1 week 3.29
Extreme 3.29
3.8
1 month 2.86
Extreme 2.86
3.92
Current year 2.07
Extreme 2.07
3.92
1 year 2.07
Extreme 2.07
3.92
3 years 1.9
Extreme 1.9
4.88
5 years 1.9
Extreme 1.9
18.83
10 years 1.9
Extreme 1.9
67.41
Manager TitleAgeSince
Chief Executive Officer 58 01/08/2007
Chief Operating Officer 47 01/08/2007
Director of Finance/CFO 44 01/11/2020
Director TitleAgeSince
Director/Board Member 47 01/01/2012
Director/Board Member 53 01/05/2015
Chairman 58 01/08/2007
Date Insider Type Main position Quantity % Market Cap. Importance
10/14/26 A Buy

Chief Executive Officer

5,800 0.0028%
10/13/26 A Buy

Chief Executive Officer

5,800 0.0028%
10/13/26 A Other

Chief Executive Officer

17,400 0.0085%
Change 5-day change 1-year change 3-year change Capi.($)
-7.58%-9.86%-8.88%+11.91% 211M
+1.79%-5.00%+20.05%+164.59% 3,860B
-1.58%-10.31%-17.07%+109.84% 1,612B
-0.63%-1.78%+6.47%+67.38% 537B
-0.31%-7.80%-39.58%+33.94% 443B
-2.01%-8.77%-42.75%+57.50% 262B
-0.10%-7.80%-44.20%+20.91% 249B
-1.28%-4.11%-4.98%+258.51% 216B
-0.48%-4.42%-31.66%+59.81% 135B
-2.52%+6.10%-15.15%+250.28% 118B
Average -1.47%-4.49%-17.77%+103.47% 743.32B
Weighted average by Cap. +0.35%-7.46%+0.87%+131.49%

Financials

2026 *2027 *
Net sales 10.77B 1.62B 1.45B 1.34B 1.21B 2.27B 153B 2.3B 16.05B 6.37B 80.43B 6.06B 5.93B 255B 11.55B 1.73B 1.55B 1.44B 1.3B 2.43B 165B 2.46B 17.21B 6.83B 86.23B 6.5B 6.36B 273B
Net income 162M 24.35M 21.85M 20.18M 18.3M 34.2M 2.31B 34.62M 242M 96.07M 1.21B 91.39M 89.43M 3.84B 294M 44.13M 39.61M 36.57M 33.17M 61.99M 4.19B 62.75M 438M 174M 2.2B 166M 162M 6.97B
Net Debt 415M 62.3M 55.91M 51.63M 46.82M 87.5M 5.92B 88.58M 619M 246M 3.1B 234M 229M 9.84B 99.03M 14.85M 13.33M 12.31M 11.16M 20.86M 1.41B 21.11M 148M 58.6M 739M 55.74M 54.55M 2.34B
Projected Income Statement - Annual - Baozun Inc.
Logo Baozun Inc.
Baozun Inc is a holding company mainly engaged in the provision of brand e-commerce solutions. The Company focus on providing integrated brand-e-commerce solutions to their brand partners, including information technology (IT) solutions, online store operation, digital marketing, customer services, as well as warehousing and fulfillment. The Company operates under three business models: distribution model, service fee model and consignment mode, according to different needs of their brand partners. The Company provides omni-channel solutions across official brand stores, online marketplaces, such as Tmall, JD.com and Pinduoduo, and social media channels, such as WeChat Mini Programs and RED (Xiaohongshu), as well as emerging live streaming and short video platforms, such as Douyin and Kuaishou.
Employees
6,626
Date Price Change Volume
27/10/26 $3.340 -7.99% 238,680
26/10/26 $3.630 +1.97% 340,605
23/10/26 $3.560 +1.42% 174,633
22/10/26 $3.510 -3.04% 310,940
21/10/26 $3.620 -2.16% 381,087
Trader
Investor
Global
Quality
ESG MSCI
-
MarketScreener Ratings - Baozun Inc.
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
7
Last Close Price
24.22CNY
Average target price
30.07CNY
Spread / Average Target
+24.14%

Quarterly revenue - Rate of surprise

Rate of surprise - Net sales - Quarterly - Baozun Inc.
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