Upsales Technology AB is a Sweden-based software company. It develops, markets and sells a cloud-based software, SaaS (software as a service), for CRM (customer relationship management), marketing automation and analysis. The Company’s analysis tool helps the customers to gain better insight into the deal and can derive income from specific market initiatives. The Company is focused on B2B (business to business) companies, primarily SMEs (small and medium enterprises) active in the IT (information technology) and software, media and financial services industries, among others.