Meta launches Muse Spark to reboot its artificial intelligence strategy
The group unveils a new model from its superintelligence division. This initiative marks a strategic repositioning in the face of intensifying competition in the AI space.
Meta has introduced Muse Spark, a new artificial intelligence model developed by Meta Superintelligence Labs, led by Alexandr Wang. This launch follows the mixed reception of Llama 4 and reflects a drive to regain a leading position against rivals such as OpenAI, Google, and Anthropic. The group is also pivoting its strategy toward proprietary models, while keeping the possibility of releasing certain versions open.
According to the company, Muse Spark is built on a completely redesigned infrastructure and optimized training methods. The model distinguishes itself by delivering performance comparable to much larger systems while significantly reducing computational requirements. It is designed to handle complex tasks, particularly in scientific, mathematical, and medical fields, featuring advanced reasoning and multimodal understanding capabilities.
Meta acknowledges, however, that there is still room for improvement, particularly regarding long-duration autonomous systems and software development applications. This launch comes amid massive investment in AI infrastructure, where execution speed and technological efficiency have become central challenges for industry players.
Meta Platforms, Inc. specializes in online social networking services. Net sales break down by activity as follows:
- operation of social networking, messaging, photo and video sharing platforms (98.9%): operation of the Facebook, Instagram, Messenger, Threads and WhatsApp platforms (3.58 billion daily active users in 2025);
- sale of virtual and augmented reality products, software and devices (1.1%): virtual reality headsets (Meta Quest), connected screens (Facebook Portal), wearable devices, etc.
Net sales break down by source of income into advertising spaces (98.7%) and other (1.3%).
Net sales are distributed geographically as follows: the United States and Canada (39.2%), Asia/Pacific (26.8%), Europe (23.2%) and other (10.8%).
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