Payal Shah

Payal Shah is a fine jewellery designer and founder of L’ Dezen (in 2011).
She was raised in Hong Kong operates her business from there.
Her unique designs have been worn by notable celebrities like Michelle Obama, Rihanna and on the red carpets like Grammys and Met Gala.
L’ Dezen designs have always won international awards and have been displayed in MOOD (Museum of Arts and Design) for handmade avant-garde designs that are extremely lightweight and have a modern silhouette.
In the last few years, L’ Dezen has expanded into the fashion and accessory space.
Payal has also started a sister brand, Psylish, a more affordable everyday jewellery brand and a business advisor for a company in augmented reality for jewellery and fashion.
Her love for jewellery, art, and tech has led her into investing in different spaces within the luxury industry and now NFTs.